Thinkerbelle » luxury http://www.thinkerbelle.me Fri, 23 Jul 2010 06:13:45 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Luxe Values. http://www.thinkerbelle.me/2009/07/luxe-values/ http://www.thinkerbelle.me/2009/07/luxe-values/#comments Tue, 21 Jul 2009 05:55:04 +0000 Thas http://www.adthoughtspot.com/?p=126 Louis Vuitton is virtually synonymous with classic French luxury goods.  The LVMH company has reinvented the way we look at luxury –making luxury a part of a greater lifestyle rather than a single entity or object. Last year’s campaign of family values brought to life with the beautiful imagery of the Coppola family (yes, this may be one of my favorite ads of all time), taking the focus off the logo splattered handbags, taking it to a place of good old fashioned family values-father daughter moments. Using one of the most glamourous families of the silver screen.

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So why am I talking luxury in a time where luxury is in grave danger of losing all its appeal? Well it has everything to do with Apollo 11. Yet again, LVMH has found a way to speak and find it’s voice in a very culturally relevant way. Launching (ha!) their latest campaign today, the  40 year anniversary of Apollo 11 with the likes of Neil Armstrong and Buzz Aldren. Shot by Annie Leibovitz and is featured in magazines’ July issues. The astronauts each donated part of their modeling monies to Al Gore’s non-profit, The Climate Project. It’s another way to speak about a luxury brand in a very simple, respectful and pure way.

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See, it’s not all gratuitous consumption.

Right?

(Images via: NYTimes)

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