Thinkerbelle » business http://www.thinkerbelle.me Thu, 06 Oct 2011 06:05:11 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Ethonomics http://www.thinkerbelle.me/2009/02/ethonomics/ http://www.thinkerbelle.me/2009/02/ethonomics/#comments Mon, 23 Feb 2009 04:38:00 +0000 Thas http://www.adthoughtspot.com/2009/02/ethonomics/
As we all spin in through these crazy economic times, the cynical business world seems to have turned to this positive, “real” world of post-Obama rhetoric and out of it emerges the term “ethonomics”, used most recently by Fast Company (see link below). What good business school graduate isn’t lured by the idea that maybe out of these hard times we will be smarter, richer and (gasp!) better people?

Green business is no longer just a far-off dream. Nor is it solely about making hydrogen powered cars. It’s going to find it’s way into every facet of business and is a reality that is set to employee hundreds of thousands of Americans. And it’s not just about being green any more. It’s about being a good citizen. So where did all this “do-good-erness” come from? The easy answer would be what is known now as simply, Change. Who doesn’t want to be a good citizen, with a president we believe in, trust and admire? President Obama has made being a good person, the truly global citizen “chic” again.

http://www.fastcompany.com/blog/noah-robischon/editors-desk/what-ethonomics

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