Hello! Lovely to meet you!
Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
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Leap before you look…
Usually this blogspace is reserved for my meanderings on tech, design, adverts and the communications world. Today’s post is a bit more personal. Two weeks ago I decided to make a big change and for the first time, leap before I looked. So of course, the “why”…
In essence, I simply felt the need to freely practice what I preach. I realize it’s never going to be perfect, but my passion for social ideas/innovation/behaviors drive me towards something new and different. Recently I was confronted with the question: “why are you so ‘into’ this social media thing?” After a quick chuckle, roll of the eyes and rebellious “duh?” –I realized it may not be so clear. It comes down to something I’ve said many many times before. It’s not “social media” persay–I’m interested in ideas that are social: social networks, behaviours and activities and the technologies that facilitate it.
I’m searching for the deeper insights into human behavior (which isn’t so unusual for a “planner” type). Not necessarily just the “purchase intent behavior” but connected behaviors. How we connect to each other, to what we call “media” and of course those other things we call “brands.” I stumbled on this fantastic quote from the amazing Nick Christakis’ TED blog post:
Fundamentally, I suppose this topic sits well with my perception of humanity. We are, first of all, not solitary creatures and second of all, we are deeply embedded in the lives of others. It’s very easy to forget that and to engage in an atomistic fallacy — where we think that all we have to do is study the individual components of a system in order to understand the system. That’s clearly not the case when it comes to social systems. This realization was very much to my liking, intellectually and otherwise. We cannot understand our humanity just by studying individuals.
Well, all said, I’m out in the world determined to help make great social ideas come to life and become a part of culture. Inspired by my peers, driven to help create something awesome, I truly believe this is the most exciting time ever to be a part of this industry. There are incredible people in it, amazing ideas out there and technology to make your every whim come true if you really want it. Let’s see what we can create together…
Image: from my little camera under the gigantic “thinking tree” in Balboa park…
