Thankfully I believe we’ve finally gotten to a place where we’ve accepted digital social behaviours as far more than just a passing “trend” and in fact very pervasive communication tool (I’m virtually patting all on the back who are here with us).  The numbers are staggering and every day a new statistic is unveiled that validates what many of us believe so deeply. But there are still those naysayers who believe that social media is somehow tied to people being glued to their computers day in, day out, the fact that Foursquare grew by 100,000 users in 12 days points at the potential that social has extends WELL beyond the confines of the “computer” (why does that feel weird to even say? possibly because my laptop is attached to me at least 16 hours a day…). Enter mobile.

Now this is not earth shattering news. It has probably been the “year of mobile” for what, the past 5 years? This year however things are truly starting to flip. Mind whirling statistics like the one in this infographic from Digital Buzz Blog on mobile social use should knock your socks right off.

Now that you’re barefoot and fancy free, let’s talk about what this means to the creative industry. Since social behaviours are increasingly manifesting in mobile it means that now we are able to get that one little step closer to the PEOPLE we are trying to reach. Physicality of the mobile device itself is fascinating. Our relationships with our tools–like phones or jackhammers–is what drives many of our behaviours. If we are able to truly harness the power of connection to our devices, the potential for communications and in essence, meaningful art, is tremendous.