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Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7.
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I am assuming you’ve become aware of the evolution of Facebook this past week. You may have even already joined the group “50 million signatures to stop Facebook from violating your privacy”. And the backlash is understandable to some degree. The opt-in function (or opt-out) isn’t intuitive at all, arguably down right sneaky, but it’s understandable why they didn’t have you “opt in”-because the unknown is scary! Just like how we all thought online banking was a weird and foreign concept up until a few years ago.
And while it is scary that all your “personal info” is out there and hyper connected via Facebook, it’s time to step back and think about just how awesome this could be. Technology is getting smarter now, helping you make decisions, which is part of the reason why we love technology so much. It’s this extra bit of personalization. Something so many of us love- almost like having a personal concierge at all times…
Who knows. Maybe this venture of Facebook’s will fail miserably-but judging by their track history, likely not. Regardless this shows the direction in which we are all headed. We are going to be connected even more than ever before. Great example is the Levi’s shopping integration. Finally that idea of “social shopping” becomes incredibly tangible. Hard to believe how MANY “likes” so many products had within hours of launching.
We are social creatures. What other people say/do/think matters to us more than we’d like to admit. It’s all a part of the idea of creating social heuristics–shortcuts. Knowing that someone else approves of a product/service (like a pair of jeans) gives us freedom from going through every step of decision making process. Eventually we may get exhausted of all the liking and tune it out like we tune out banner ads, but until such time get used to “liking” a lot.
