Hello! Lovely to meet you!
Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7.
Latest
Warby Parker.
Warby who?
Warby Parker people. And for all of us who relish in our four-eyed status (it’s the ONLY way for this gal!), but hate paying over $500 for a pair of new specks, these guys are a dream come true. Funky, vintage-inspired glasses for under $100. That in and of it self should be pure awesomeness, but hold on there’s more. Great value and good design? Check.
For every pair they sell they give one to a person in need (AKA the TOM’s model). Fantastic. Social goodness baked in? Check.
Now for their model. Completely web-based-tricky for something that relies so heavily on how it looks on your face. Their solution? Make it easy. You can try a pair on virtually-upload picture and see how the glasses look. Not perfect, so they also give you the option of having the ship up to 5 frames to you and trying them on. Completely free.
And if you need more awesomeness/”modern brand” talk. Just take a gander at their naming inspiration:
“We’ve always been inspired by the master wordsmith and pop culture icon, Mr. Jack Kerouac. Two of his earliest characters, recently uncovered in his personal journals, bore the names Zagg Parker and Warby Pepper. We took the best from each and made it our name.
Kerouac inspired a generation to take a road less traveled and to see the world through a different lens”
Enough said.
http://www.warbyparker.com
