Comments on: Planning: The Next Frontier http://www.thinkerbelle.me/2010/03/planning-the-next-frontier/ Sat, 14 Aug 2010 04:51:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: DallasAdMan http://www.thinkerbelle.me/2010/03/planning-the-next-frontier/comment-page-1/#comment-30 DallasAdMan Tue, 09 Mar 2010 20:09:21 +0000 http://www.thinkerbelle.me/?p=700#comment-30 Very nice post. I hope a lot agency people read it and take it to heart. A lot of agencies at my level (<10 people)do not have planners and therfore that duty falls to the AE. So heads up you AE types. This is good stuff and a great starting point... Very nice post. I hope a lot agency people read it and take it to heart. A lot of agencies at my level (<10 people)do not have planners and therfore that duty falls to the AE. So heads up you AE types. This is good stuff and a great starting point…

]]> By: Matt http://www.thinkerbelle.me/2010/03/planning-the-next-frontier/comment-page-1/#comment-29 Matt Tue, 09 Mar 2010 19:27:23 +0000 http://www.thinkerbelle.me/?p=700#comment-29 Agreed! The challenge is there, and I think you're on the right path. Participation, collaboration, further investigation are all keys to success. Creativity from an account perspective is just as important in the creative process. I particularly like your idea about the creative brief. It's a process, not a paper. Keep up the great work, and I look forward to reading about you in the future! Agreed!
The challenge is there, and I think you’re on the right path. Participation, collaboration, further investigation are all keys to success. Creativity from an account perspective is just as important in the creative process.

I particularly like your idea about the creative brief. It’s a process, not a paper.

Keep up the great work, and I look forward to reading about you in the future!

]]> By: Griffin Farley http://www.thinkerbelle.me/2010/03/planning-the-next-frontier/comment-page-1/#comment-28 Griffin Farley Tue, 09 Mar 2010 19:15:38 +0000 http://www.thinkerbelle.me/?p=700#comment-28 Love this post! Really smart thinking. Love this post! Really smart thinking.

]]> By: Alyssa http://www.thinkerbelle.me/2010/03/planning-the-next-frontier/comment-page-1/#comment-27 Alyssa Tue, 09 Mar 2010 19:07:22 +0000 http://www.thinkerbelle.me/?p=700#comment-27 Great post! Thanks for sharing your ideas. I love this one - Don’t be afraid to consider yourself “creative”. As someone who sits on the Account side of an agency, I'm always pushing my creative buttons and try to get my peers to do the same. Planning is definitely a process that is ever-changing, and we are striving for new techniques which may be replaced in the next 2-3 years :) That's kind of the fun part of this industry...it's never monotonous. Always changing, always keeping you on your toes! Thanks for the examples you linked to. Great work out there! Great post! Thanks for sharing your ideas. I love this one – Don’t be afraid to consider yourself “creative”. As someone who sits on the Account side of an agency, I’m always pushing my creative buttons and try to get my peers to do the same. Planning is definitely a process that is ever-changing, and we are striving for new techniques which may be replaced in the next 2-3 years :) That’s kind of the fun part of this industry…it’s never monotonous. Always changing, always keeping you on your toes!

Thanks for the examples you linked to. Great work out there!

]]>