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Keep it short and sweet.

In a world of elevator pitches and shortened attention spans, it’s no wonder that short talks like those on TED or more interestingly pecha kucha nights are gaining momentum. Constantly connected, we have all gotten used to small windows of highly impactful informative bites. The days of hours and hours of talks and hundreds of pages of a powerpoint presentation are all but dead. This is the benefit of the information era.

Pecha Kucha (pronounced in three syllables like “pe-chak-cha”), -a Japanese term for chit chat-built in response to long winded designers who love to wax poetic when describing their art-was developed to breed brevity.  Started in 2003, designers a venue to meet, network, and show their work and to attract people to their experimental event space.  There are strict rules around the presentation: the presenter shows 20 images for 20 seconds apiece, for a total time of 6 minutes, 40 seconds.

pecha-kucha-1

Image via: http://theosophist.wordpress.com/2008/03/08/30/attachment/29/

TED talks are quite well known by now, just some of the best and brightest coming together in a dreamy intellectual cornucopia for three days. Cult-like followings, these forward thinkers challenge and intrigue in their given 20 minutes. With a list of presenters from Bill Clinton and Al Gore to Jane Goodall and Bill Gates. One rule. You got 20 minutes.

ted

Image: TED.com

One Response to “Keep it short and sweet.”

  1. Jason says:

    Where was TED when I was in college? I wish all my classes were limited to 20 mins. It’s interesting watching my two young boys go through swim lessons. They go for 4-6 weeks, everyday for no more than 10mins each time. They only have a limited attention span and going past that is detrimental to their learning process. What makes you think adults (me in particular) are that much different really? Sure we should be able to go longer than a 10min session but maybe not much longer! 20 sounds about right.

    Great post Thas. Keep it up!

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