Crowd Powered Shopping.

Social shopping app? If you know me well, you know that I have a problem. Shopping. It’s a blessing and a curse in this business, but regardless, I pretty much epitomize a super consumer. Deals? Love ‘em! Sample sales? Incredible little boutiques? Yes please!! And now a tool for such things. Justbought.it is the first real social shopping app.

So what is social shopping?  It is a location based application that integrates twitter and lets users share photos and reviews of amazing deals and finds where ‘ere you are.

Will this change how we shop completely? Highly unlikely. However, it is a great indication of where things are going. We say it every day, the consumer is in control. Yet, as marketers we still treat them as secondary citizens, only allowing them to interact with our brands on “our terms”.  The difference is now consumers have a REAL voice. It’s not just about the squeaky wheels. It’s about everyone having a voice. Equal opportunity marketing friends. Embrace it. It’s here.

Interesting information from Razorfish’s latest study, Fluent on the in the importance of social media and the significance of simple peer recommendation. Recommendation offline is still the #1 influence on purchase behavior and intent. #2 is television and #3 is online expert recommendation. Social mediums and online followed close behind. With traditional media not making it to the top ten. This is an interesting point to mull over at your next meeting…

Image courtesy of Razorfish: http://fluent.razorfish.com/publication/?m=6540&l=1

This entry was posted on Tuesday, August 4th, 2009 at 5:01 am and is filed under BRANDS, SOCIAL and tagged with consumers, new media, twitter. You can follow any responses to this entry through the RSS 2.0 feed.