Hello! Lovely to meet you!
Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
Latest
Crowd Powered Shopping.
Social shopping app? If you know me well, you know that I have a problem. Shopping. It’s a blessing and a curse in this business, but regardless, I pretty much epitomize a super consumer. Deals? Love ‘em! Sample sales? Incredible little boutiques? Yes please!! And now a tool for such things. Justbought.it is the first real social shopping app.
So what is social shopping? It is a location based application that integrates twitter and lets users share photos and reviews of amazing deals and finds where ‘ere you are.
Will this change how we shop completely? Highly unlikely. However, it is a great indication of where things are going. We say it every day, the consumer is in control. Yet, as marketers we still treat them as secondary citizens, only allowing them to interact with our brands on “our terms”. The difference is now consumers have a REAL voice. It’s not just about the squeaky wheels. It’s about everyone having a voice. Equal opportunity marketing friends. Embrace it. It’s here.
Interesting information from Razorfish’s latest study, Fluent on the in the importance of social media and the significance of simple peer recommendation. Recommendation offline is still the #1 influence on purchase behavior and intent. #2 is television and #3 is online expert recommendation. Social mediums and online followed close behind. With traditional media not making it to the top ten. This is an interesting point to mull over at your next meeting…
Image courtesy of Razorfish: http://fluent.razorfish.com/publication/?m=6540&l=1
