
Twitter is changing the way we get the news. Good or bad, the real-time updating is quickly replacing the “breaking news” on CNN. There are so many factors that contribute to this ease of information sharing–the very nature of twitter, the lack of restrictions, the 140 character bite size of information doesn’t require hours of pontification and long winded explanations, and on and on. And anyone can do it. Heck, if I felt so compelled I too could start a trending story. Which is how the crazy stories start as well-like on the day Michael Jackson and Farrah Fawcett passed the story of Jeff Goldblum also passing came up…it’s simply a derivative of the madness. We as viewers/listners just need to become more astoot and discerning when it comes to taking in information.
But does this mean that you or I will be the next MSNBC? Not so fast.
Slowly news organizations are getting smart to this and starting to take notice. In a recent example, Minneapolis/St. Paul TV station WCCO tweeted about Brett Favre coming out of retirement (the non-sports girl scratches her head) before their article went up to reduce the risk of being scooped.
In an interesting piece on Mashable ( http://mashable.com/2009/08/18/mainstream-news-twitter/ ) outlined three core reasons to “give in” to the ways of Twitter.
To avoid being scooped.
Because there is value in awareness.
To reach new audiences.
In reality, news organizations have to take part in the conversation. And sooner the better. Or else this gal may scoop your story.
@thaz7
(Image via: toothpastefordinner.com)