Hello! Lovely to meet you!
Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
Latest
We are in control.
For years we have been talking about user-generated content taking over mass media and it’s getting closer and closer to being a reality. Here’s the interesting part: it’s not about posting home videos online in hopes of being the next America’s Funniest Home Video (and if you think you’re beyond AFHV, you’re lying to yourself), it’s about users taking control of their own destiny. Without Bob Saget.
Jelli radio, is a completely user-controlled online radio station. In a time where Clear Channel owns much of the airwaves, this is a fresh and thouroughly interesting concept. There’s only one playlist, and it’s ruled by the votes of the masses, not just personal choices. “Jelli shows you the songs on its playlist, then lets you vote whether each song rocks or sucks. Songs move up and down on the playlist based on their overall vote count” (CNET) Enjoy your new job as DJ.
The next part of this “user generated” world, is that you start to lose control. Which is what makes this a scary place for most marketers and brand strategists. The unpredictability of it is frightening. Unless you chose to approach it completely head first. Leave it to Alex Bogusky of CP+B to do just that. Their new agency site is an information portal of ALL things CP+B. Good, bad, and otherwise. Scathing comments from people who hate their work. Awards they win. New work. It’s all there for EVERYONE to see. A ballsy move to say the least from a company that truly has something to say. And aren’t afraid to hear what other people are saying either. (the site is still in development, but check Alex on twitter for latest and greatest on it: http://twitter.com/bogusky)
