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Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
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Destined for luluhead greatness.
I’m Canadian and I’ve been infatuated with the Lululemon brand for the past few years (and have had pants last that long as well!). I was pleasantly surprised to see the NY Post offering up some sun salutations to the brand this weekend. Thursday night in Bryant Park, 400 women gathered to practice. And celebrate the joys of Luon (the fabulous fabric that makes your bottom just a bit more perky and your legs just a tad more skinny). http://nymag.com/shopping/features/58082/
Lululemon was born in Vancouver in 1998 and Lululemon went public in 2007, and in 2008, it sold $350 million worth of apparel in 113 stores. The brand continues to grow, reaching a market cap of more than a billion dollars. With apparel that’s both fun and functional, albeit a bit pricey for yoga clothes, they have built a little fabulously zen empire. Lululemon is a hit stateside. About 5 years ago I was back in my hometown of Calgary and saw lines to get into the newest store in Market Mall and thought, hmmm, this is interesting…but, yoga pants? Everyone in town was sporting them. Snow or not! The name Lululemon itself, born out of consumer research:
“The lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized “A” that was made for the first letter in the name “athletically hip”, a name which failed to make the grade.”
The company itself is a planner’s dream (ironically they do not work in any kind of traditional marketing/advertising). With ideals pure as their manifesto, of basic goodness and pure intent. Sales people are incredibly well trained and passionate about the lifestyle. They breathe and live the Lulu life. “Our goal was to train our people so well that they could in fact positively influence their families, communities and the people walking into our stores.” (Corporate Statement)
The greatest part is the general feeling of goodness associated with the brand. I’ll leave with my favorite part of their corporate mission statement:
Greatness
We create the possibility of greatness in people because it makes us great. Mediocrity undermines greatness.
Image via NY Magazine, July 26, 2009.
