Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle?
"Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains.
I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
I’ve written about YouTube before with the YouTube Symphony, which was amazing. Since then, there have been so many more interesting uses of this “user generated” medium as
First is a personal favorite. Back to the world of music for me. This fantastic series of videos by a young music teacher that teaches an after-school choir program is garnering millions of views. These kids are amazingly talented. This teacher’s passion and love for his job, inspiring. It makes you feel good, and reminds you of the plight of our education system. It’s simple, but what a great metaphor for what we as advertisers try to do every day. Inspire people with a simple message and distinct call to action.
Bingo.
Next up, little known ad agency who do quirky and smart work. What better “brand fit” but slightly irreverent, fun YouTube. So they created their whole website on Youtube. Brilliant. Users can interact, new clients can contact immediately. And you know you’re not working with a big, ubiquitous corporate entity-you’re working with real people, with real opinions and voices, not robots.
This entry was posted
on Tuesday, June 16th, 2009 at 3:57 am and is filed under SOCIAL and tagged with new media, TECHNOLOGY.
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