So if you follow this blog, you’ll know that I love these new fangled terms that pop up in well, popular culture. My latest obsession is the idea of sustaethics-new category of artfully designed products coupled with sustainable materials and/or building processes. Ever since the “green movement” began, there has been talk of how this movement was about more than just being a “crunchy” green–I hate the phrase, but I’ll use it here — “birkenstock wearing tree huggers” (and for the record I have owned birkenstocks and come rather close to hugging trees), this iteration of the movement has been decidedly modern and I daresay, stylish.

Alfredo Häberli has worked for companies like Alias, Camper and Kvadrat and is able to blend – as his name implies – two very different cultures. Born in Argentina, he now works and lives in Zürich, has designed some great pieces of sustainable furniture. His simple designs are not gratuitous, overly designed pieces, rather have a unique and simple feel that have a really honest, yet luxurious feel to them.
“For me, sustainability is to create designs that are fun and honest. Thoughtful, expressive design has always been sustainable… Switzerland used to be considered boring because of its careful, eco-conscious culture. Now this is sexy!”
Source: http://www.carbodydesign.com/archive/2009/05/08-bmw-design-talk-villa-d-este-2009/