Advice? 5 cents please.

Ah, Peanuts. Learned one of my most important lessons: good advice need not come at a high price.
When I first saw Zulu Alpha Kilo’s “Thinking Inside the Box” experiment, I immediately drew this connection…they were acting as a modern day Lucy!

Thinking Inside the Box, had them set up a 9X14 box in the middle of downtown Toronto, and offered up creative problem solving for passers by. Questions ranged from the mundane (how do I convince my husband we should go on vacation?) to the complex (How do we use art to help bridge the gap between classes and cultures?) The result? An incredible online archive of creative thought and one heck of a PR move for the agency. And I would venture a bet, a feeling of camaraderie amongst agency creatives that would be difficult to rival anywhere else.
Their founding principle is the world could use more creativity and what a truly beautiful manifestation. It’s thinking like this that makes an ad girl PROUD to be a part of this wonky, wonderful community.
Go on. Think inside the box. I dare you.
Check out their work:
http://thinkinginsidethebox.ca/
This entry was posted
on Thursday, May 7th, 2009 at 5:14 am and is filed under BRANDS and tagged with ad agency, best of web, big ideas.
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