Web 3.0

Web 2.0. Yes. We know. Social media. It started around 2000-2001, it’s about giving users access to other users. Connectivity people. The internet was no longer about being a supplement to your life; it became a way to live your life.
So what’s next? Web 3.0? Urgh.
Conceptually, I think the consensus is we’re almost here. Now it’s going to be about smart computers (duh, computers are already smart). No, now they are really smart. They know what you want before you know what you want. It’s a natural extension of Web 2.0. It’s a matter of strengthening links, and weighting these links on different dimensions. Tim Berners-Lee (the guy who invented this crazy web thing), was quoted as saying, “(an era is coming) where every piece of digital information is given a longitude and latitude on a map.” Let’s look at a quick example of how this is starting to take shape.
The iTunes Genius. Some people hate it, some people love it. I fall into the latter. It’s an interesting exploration of predictive qualities- using correlation clusters, it finds “like” songs and creates a playlist based on one song. It’s a fairly straightforward process mathematically speaking (well…) but it’s truly taking advantage of linked information to HELP consumers. Hellloooo Web 3.0.
This entry was posted
on Tuesday, April 14th, 2009 at 11:16 pm and is filed under BRANDS, SOCIAL, TECHNOLOGY and tagged with consumers, new media.
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