
Green is the new black. Green Chic. Feel like a trend? Just a bit.
Thankfully, the era of faux-green is starting to fade away as the economy sinks lower and those who had the extra cash to, ahem, “care” are now finding themselves (gasp!) cutting coupons, we are getting back to the roots of sustainability. Sustainability is inherently linked to creative thought, whether it’s recycling/reusing things in innovative new ways or creating new ways to power the nation-sustainability is about being smarter, not flashier.
So what is the next big green? We’ve recycled, it’s time for reuse. In interesting MEANINGFUL ways. Like this amazing tape deconstruction. Symbolic and (in a small way) being sustainable. Other things like services that create teddy bears out of your old treasured sweaters. Brilliant. There are things we don’t ever want to let go of, because they mean so much more. And now is the time to express it.

Barcelona’s Vaho create furniture out of items like shopping carts and oil drums and bags out of banner advertisements and tires. Creating newly coveted “trashion” items that are even used in promotional advertising. Genius! (Source: PSFK)
At the end of the day who really cares about Anya Hindmarch’s reusable grocery bag “I’m not a plastic bag”? (sorry if you got one…) Is it surprising that these have now found their way to the bottom of the bargain bin? Not really. It’s what happens when we marginalize social movements to trends. At the end of the day only the real innovators and creators will prevail.
(Image Source: http://www.flickr.com/photos/iri5/); PSFK.com