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Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
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Retrofuturism
I’ve always loved the work for Mini Cooper. Regardless of agency affiliation, it’s been pretty much always brilliant. There’s something fundamentally quirky and lovable about this automobile. For me, it probably is grounded in Mr. Bean and my memories of his little yellow mini that almost got him killed on several occasions. But what else is it?
The underdog? The runt of the litter? Maybe all of us can relate to it or what it stands for in a bigger realm of understanding. Whether its Mr. Bean getting caught up in in his copious escapades down the streets of London in his yellow mini or me just going through my everyday life-MINI allows us to be quirky. And it’s not only socially accepted, but cool…
Let’s couple this quirkyness with the ultimate in quirky cool-the laid back surfer. And what do we get? Pure genius. Thanks to the Republic of Fritz Hansen- the mashup of MINI and Airstream…a little something I’ve heard called “Retrofuturism”. Two (truly!) iconic brands, (Airstream has been around since the 1930s and MINI’s roots to the 1960s) unite with an interior consisting of all the modern luxuries we’ve come to enjoy and revel in.
Amazing.
Source: Republic of Fritz Hansen,
Source: http://www.autoblog.com/2009/03/12/retrofuturism-mini-and-airstream-team-up-for-one-off/
