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Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
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Barbie, you don’t look a day over 50
I’m a grown woman and I love Barbie. And thanks to targeted advertising. It’s OK.
Facebook. The Barbie app found me. Or I found it. Whichever the way the causal arrow points, I loved it: Barbie blogs on NY fashion week. Awesome. Designer Co-brands with Diane von Furstenberg, Norma Kamali, and Alexander Wang. How did they know?My favorite stars tell me their fondest Barbie memories. Once again, I feel validated for my fan status. And now they open a REAL Malibu Barbie House? Are my dreams coming true? A Technicolor fantasy world.
This isn’t a coincidence and I’m not the only one effected by the media blitz. Rediscovering your youth and doing it a cool, hip and relevant way. One could argue in a time of economic unrest, it’s no time for extravagance, but they can get away with it.
Why? Because they are Barbie. It’s not about over-the-top luxe-it’s about the fantasy we clung to as 7 year olds playing with our favorite toys. It’s an escape to a time that things were much easier, carefree. Where layoffs weren’t ruling your life, and clawing your way up the corporate ladder wasn’t the main objective of the day. Playing for playings sake. Even the idea of bringing back that time is indescribably appealing.
And I might just buy another Barbie because of it.
Image Source:
http://stylemom.onsugar.com/2794895
AP Images: http://www.google.com/hostednews/ap/article/ALeqM5jTdZEqls-RVEvOjgdWxcCN34_ogwD96ON3EG4