Hello! Lovely to meet you!
Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7.
Latest
It’s only a juice box right?
If you enjoy following the antics of Peter Arnell, you’ll have seen the latest brew-haha with Tropicana. Sheesh. First Pepsi, now this? Before we just brush this off as another over analysis of a logo (sorry design friends!), the whole back story to this is absolutely fascinating.
Totally “modernized” the packaging, made it look cleaner only to face a backlash from consumers. Our take-away is that sometimes new and shiny (or clean and modern) isn’t always what’s best for the brand.
So the logo wasn’t “fresh and modern” as Peter Arnell would have thought. Now how did the brand hear about the intense backlash? None other than twitter my friends. Yes. Twittering is now making brand decisions. Advertisers and brands alike let’s start REALLY thinking about what “Web 2.0/3.0″ means, because our consumers are getting closer and closer-and it may just mean more than your creative director one day. Listen now and stay ahead of the curve.
(Image: http://www.johnmamus.com/designeverything/2009/01/tropicana-design-critique.html)
