Hello! Lovely to meet you!
Welcome friends! Lovely to have you here. So where exactly is "here"? And what on earth is a ThinkerBelle? "Here" is a blog space on all things that interest this little strategist, namely design, social media and technology. I like to think that "ThinkerBelle" (my strategist persona) lives at the intersection of these three domains. I hope you enjoy this space, please comment and don't be a stranger. I appreciate you being here. Follow me in the tweetverse if you like @thaz7. Stay groovy.
Latest
Battle of the Sexes
Ah, the eternal battle-which gender is better, stronger, faster. Leave it to Nike to take on the challenge of figuring out who owns the title. Regardless of how “athletic” you are, chances are you can relate to this primal call to action-come on, we’ve all been doing it since preschool. Boys versus girls. It works globally. It works on the most local of levels. Now this is what I call a “big idea”.
The program has already had more than 10,000 people sign up-even before traditional media hit! Star-studded ads are merely one component of this TRULY integrated campaign. It literally makes every consumer an ACTIVE (haha) participant in the communication. Social media is a huge component of this campaign, but cannot be looked at in a vacuum. Every piece of the puzzle is crucial to the ultimate success of the program. The fascinating thing is that EVERY communication feels like it’s part of a whole-not merely checking off a box on the integrated wheel. It’s purposeful and the message resonates every step of the way. Simple. Clear. Conversational.
Time to open up the conversation brands, Nike’s leading the way…
Nike is simply a brilliant brand. Always has bee, always will be